OUTLINE OF TOPICAL REVIEW PAPER

1.     Specific innovation of interest:

Facebook, a social networking site which has more than 750 million users at present, is changing the way business is conducted. It was first launched in 2004 as an internal site for Harvard students to socialize.

2.     Rationale for selecting this innovation

Facebook, as a social networking site, helps to greatly facilitate business mainly by allowing people, especially its users, to interact with one another speedily and conveniently and business basically is based on interaction between people. The change Facebook has brought about can be considered a revolutionary change since it has radically reshaped the way businessmen do their job.

3.     Proposed approach to development of paper:

*Executive summary: This review paper will be focusing on analysing the mutual correlation between the development of Facebook and business in general or in other words, Facebook’s impact on the way business is conducted. Some historical information as well as the future of both subjects will also be covered in this paper

*Background introduction:

+Brief introduction on Facebook

+Definition of business

*Historical perspectives:

+How business was conducted before Facebook becomes pervasive.

*Current situation:

+How Facebook is changing the way business is conducted in some areas, namely marketing, recruiting and sales.

+Some advices on how to use Facebook to facilitate conducting business effectively

*Future considerations:

+What changes and modifications will Facebook have to face in the future?

+How business will be affected by these changes?

+Will there be a “break-up” between Facebook and business?

Conclusion:

+Reiterate the issue

+Personal thoughts on the issue

Reference